Criação de Valor Compartilhado

Investing in Innovation: Verizon’s Approach to Incubating Shared Value

The Verizon Innovative Learning Schools (VILS) program provides teachers with the tools necessary to unlock the potential of classroom technology. By partnering with the International Society for Technology in Education (ISTE), Verizon supported technology-specific teacher professional development and in-school coaches that enabled teachers and students to better leverage mobile devices as learning enhancements, ultimately improving student outcomes on STEM subjects.

This case study lays out the program, showing both business and social results with a clear message: Integrating technology into the classroom works best when paired with focused professional development. The VILS pilot demonstrates that applying technology solutions to address social challenges can uncover new opportunities for the business to achieve greater social and business impact. Verizon’s strategy illuminates a unique path to shared value: by investing in innovation through deployment of its technology in underserved communities, Verizon has paved the way to a long-term shared value strategy for one of its main business lines.

This case was written by Stacy Neal, Senior Program Manager, Shared Value Initiative